Private label rods (trade rods) are fishing rods that are built by a professional rod making company for another company or retail outlet that carry the name of the client instead of the maker. Trade rods are a long standing practice in the rod building industry. The majority of fishing rods are built by a relatively limited number of manufacturers but marketed under a wide variety of names and labels. Black Dog Custom Rods is no exception as we have been building private label rods for commercial clients for the past twenty years.
Due to health reasons and time commitment, we no longer build private label rods but since we have plenty of experience with private label rods, we are happy to discuss your needs and your plans to develop your own line of rods. We can assist you in avoiding the many pitfalls experienced by those new to this concept.
